No matter the shape or size of your business, lead generation is a basic prerequisite for success in sales and marketing. Your lead generation strategy will determine who you are able to engage and how successfully you are at converting your target audience into paying customers.
If you are unable to consistently generate high-quality leads for your organization, your sales will suffer as a result. Unsurprisingly, achieving this is easier said than done. A full 61% of all marketers continue to cite lead generation as their biggest challenge in 2022, while more than half of marketers spend at least half of their budget on lead generation, with varying levels of success.
That’s why we’re here to help. By combining the right tech solutions and strategies, you can smash your lead generation targets without going over budget. Read on to find out our essential lead generation tips for 2022.
Your search engine optimization (SEO) will ensure that your site is always the customer’s first choice. You can use cheap tech solutions such as AHRefs or Semrush to build your keyword strategy and ensure that you always appear at the top of relevant Google search results. Remember to boost your digital footprint by listing your organization on platforms such as Google My Business, Trustpilot, and Yelp.
Your lead generation campaign needs a lot of data to begin. This is the only way to identify quality leads that you can begin to target with your marketing. The most effective way to go about this is by using web scraping tools, which will scan the web for data on your target customers and provide you with the tools you need to contact them. For example, you can use tools such as Iport.IO or ParseHub to scrape millions of profiles on LinkedIn to find the most suitable business customers for your product.
To ensure that your lead generation budget is not wasted, you need to ensure that your leads are genuine, relevant, and of a high enough quality. You can do this in an instant by using an IP lookup tool. An IP lookup tool can identify the geographical source of your web traffic and provide you with vital insights about your visitors. This guide for IP lookup tools breaks down exactly how your business can make use of them, and how to find the best platforms for your lead generation goals.
There is no point in spending money on lead generation if you cannot see exactly where that money is going and what your returns are. This is why you need a comprehensive ROI tracker for your campaign. Popular tools such as Hubspot or LinkedIn’s free ROI tracker can tell you how much you are spending per lead and how much it is costing your company to nurture hot and cold leads into paying customers. This can help you pursue more targeted, cost-effective efforts in the future.
If you are not able to promptly and effectively respond to sales queries as and when they arise, you will lose those precious leads. A very simple way to stay on top of this is by deploying a chatbox on your site to address the most common queries you are likely to get from site visitors. While chatbots will do little to gain you, new customers, they are incredibly useful when it comes to retaining the leads and customers you already have, who might have burning questions they need to be answered ASAP.
Content is King
This might be stating the obvious, but the importance of powerful, share-worthy content cannot be overlooked. If you want to attract large numbers of leads, you must be willing to invest in flawless visual and written content that is relevant catches people’s attention, and is likely to gain traction on social networks.
Pay-per-click (PPC) ad campaigns continue to be the bread and butter of lead generation, and should not be overlooked by your marketing team. PPC is a simple way to ensure that your website appears as an ad at the top of search query results for relevant terms and keywords. PPC is especially important in the early days of your brand’s development when your SEO is unlikely to be sufficient in itself.
Quality Over Quantity
Not all leads are created equal. This is why it is important to behave a consistent method for identifying quality, interesting leads so that you and your team do not waste time contacting people who are not interested. Remember, 100 leads that convert at 50% are much more cost-effective and important than 1000 leads that convert at 5%.
A/B Testing, Always
Your target customer is always changing, so your lead generation should be doing the same. Never get complacent with lead generation. Conduct constant A/B testing to measure the effectiveness of your campaign and make minor adjustments when needed. Remember, changing market trends and news cycles will have a direct impact on your existing lead generation tactics.
Plan Your Budget Carefully
If you want to do successful lead generation without blowing half of your marketing budget, you’ll need to account for every penny. Before your campaign launches, determine exactly how much you are willing to spend per lead. Determine which resources are going to which channels and how many labour hours are being spent on your campaign. This will help you avoid going over budget.
Focus on Free Lead Generation
Who said lead generation needs to cost an arm and a leg? If you are on a tight budget, one very effective approach is to prioritise free-of-charge lead generation platforms, which are often the most effective anyway. The numerous social platforms and LinkedIn offer ample opportunities for free lead generation. You can create interactive content and facilitate discussions with your target audience’s community that could generate more quality leads than a PPC ad ever could.
Lead generation might seem like a mysterious art to some, but there is a method to the madness. By following these essential tips, you can generate the kinds of leads that have the potential to become lifelong satisfied customers.