In recent years, sports betting has become a popular industry, and it is showing no signs of slowing down.
With the growth and expansion of this market, it is essential to have a robust online presence to keep attracting clients. One way to do this is by resorting to SEO techniques, one of which is building links. Simply put, the process implies acquiring hyperlinks from other websites to your own.
In this article, we will discuss the five key sports betting link-building trends that are currently widespread in the field.
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Importance of Building Links in Sports Betting Niche
Building links is a crucial aspect of an SEO optimization strategy. This practice helps any website rank higher in search engine results pages, thus delivering more traffic and leads to the platform.
However, this technique is pretty time-consuming and may require special knowledge to be executed correctly. Therefore, resorting to HighRoller’s Linkbuilders or similar SEO experts can be the perfect solution to build gambling links and receive the best outcomes.
Why do links influence a site’s position in the SERPs? They are one of the ranking factors confirmed by Google. Links serve as a “vote” of confidence for your platform, and search bots use them to determine the quality and relevance of your content.
For the sports betting industry, link-building is even more critical because of the industry’s competitiveness. Niche websites are always looking for ways to get an edge over their opponents, and gaining quality links is one of the most effective ways to do that.
Is the Sports Betting Niche Competitive?
Yes, as we have said earlier, the sports betting niche is one of the most competitive industries in the online world. The sector reached a market size of over $231 billion in 2022.
There are more than 245,000 employees worldwide, with over 25,000 businesses. Moreover, sports betting revenue is anticipated to increase to as much as $10 billion by 2028.
More and more gambling websites enter the niche, contributing to growing competition for the same keywords and phrases.
It makes it difficult to compete for search engine rankings without a solid link-building strategy in place. In order to succeed in this niche, it is necessary to stay up-to-date with the latest trends and practices in link-building. Let’s dive into five of them!
Trend #1: Cash Is King
One of the most significant trends in sports betting link-building is paying for links. While it is not advisable to buy links directly, many websites offer sponsored posts or paid reviews that can include a link to your platform. This type of content is often published on high-authority resources, and it can significantly boost your platform’s visibility.
When paying for links, it is crucial to ensure that they come from only reputable sources. Low-quality links can do more harm than good to your position in the SERPs. It is also critical to make the content surrounding the link relevant to your sports betting platform so it can provide value to the reader.
Trend #2: Variety of Niches
Another trend is diversifying your niches. Sports betting is a broad industry, and there are many niches within it, such as football, basketball, horse racing, and more.
Link building in one of them can quickly become saturated, so it is essential to explore different variants to find new linking opportunities. For instance, if your website focuses on football betting, you can explore related niches such as fantasy football, merchandise, or news.
In fact, it is not necessary to build links only from gambling resources. You may also consider the following options:
- gaming (ex., video game blogs);
- lifestyle & leisure (anything from travel and entertainment to movies and celebrities);
- technology (like mobile & app or design blogs);
- business & finance.
Using different niches in your link-building strategy increases your chances of acquiring high-quality links from various sources.
Trend #3: PR Campaigns
The next trend we would like to mention is PR campaigns. It is an effective way to build links for your sports betting platform. Some gambling firms execute PR strategies by creating newsworthy content and pitching it to newspapers, the press, journalists, and other media outlets. If your content is picked up, you can obtain a high-quality link back to your site.
Making newsworthy content requires focusing on topics that are of interest and relevant to your target audience. For example, if you run a football betting platform, you can produce a study on the most successful football teams in history or the top goal scorers of all time. Once you have your great content, you can pitch it to resources that cover sports.
Trend #4: Aggressive Anchors
Anchors are the text that is hyperlinked to your website. Aggressive anchors refer to anchor text that uses exact match keywords. For instance, if you want to rank for the keyword “football betting,” you would use this term as the anchor text.
Larger sports betting companies use surprisingly aggressive anchor text strategies, especially if they have a well-established brand in the niche. While following this trend can help you rank better for specific keywords, it is crucial to employ it in moderation.
That is because Google considers excessive use of exact-match keywords spammy and can penalize your platform. It is advisable to use a mix of aggressive and natural anchors to avoid any penalties.
Trend #5: Homepage Links
Finally, homepage links are an influential link-building trend in the sports betting niche. These are links from other websites that point directly to your platform’s homepage.
They are considered more valuable than links to other pages because they provide the most significant boost to your site’s visibility and help drive more traffic. Also, they contribute to increasing your DA, a metric used by search engines to measure the strength and authority of a website.
Receiving homepage links implies putting a priority on building relationships with other websites in your industry. Reach out to their owners and offer to collaborate on projects or exchange links. You can also look for broken links on high-authority platforms and offer to replace them with links to your site’s homepage.
Link building is a crucial component of strong sports betting digital marketing strategy. By staying up-to-date with the latest LB trends, you can ensure that your platform remains competitive in the online world of gambling. The five key tendencies discussed in this article can help you achieve greater visibility and credibility in search engine rankings.
As the sports betting niche evolves, it is essential to remain flexible and adaptable in your link-building strategies. Remember that acquiring quality links is a continuous process, and you need to be patient and persistent in your approach to see results.