Sports Betting in the UK: How to Find the Best Bookmakers

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Sports Betting

Anyone who is an avid fan of sports betting realises that choosing the most appropriate bookmaker is one of the best ways to ensure a winning wager. The only potential problem is that there are literally hundreds of online portals throughout the United Kingdom. What metrics should be taken into account when making an informed and educated decision? Which firms always seem to rise to the occasion? Why is obtaining an objective opinion critical? If you are new to this industry or you are not satisfied with your current provider, the information and advice found below will help to point you in the right direction.

Working with Top-Rated Sports Betting Portals

Wagering in sporting events is an extremely popular industry. This is why the number of portals catering to sports betting seems to be growing at an exponential rate. Of course, some providers offer greater levels of reliability and transparency when compared to others. Separating the wheat from the chaff can still be difficult if you are unsure what metrics to evaluate. Here are some important questions to ask:

  • Is the bookmaker regulated by the proper governmental body (in this case, the UK Gambling Commission)?
  • How often are the odds and fixtures updated?
  • Is it possible to speak with a customer service specialist if you happen to encounter an issue?
  • Is the site secure and does it employ SSL encryption?
  • How many sports are offered?
  • What types of payment options are available?


Unsurprisingly, some firms consistently rise to the occasion. Top Bookmakers such as Bet365, Betway, Bwin, and Marathon Bet are all listed on this page and you can take a closer look at what each has to offer.

The Power of Objective Comparison Sites

We need to remember that every bookmaker will employ a team of marketing specialists. These professionals aim to accentuate the benefits of the website and detract from its possible drawbacks. In other words, you might not be getting the “full picture” in regard to what is in store. It is therefore wise to utilise the information found within online comparison portals.

As these websites are not affiliated with any specific bookmaker, they are much more likely to provide honest and unbiased reviews. Make it a point to closely examine the pros and cons of each website. Peruse other options such as minimum deposits, the time it takes for a payment to clear, and the average payout percentage (reputable websites still normally offer a percentage above 90 percent). Other variables such as the ability to access streaming fixtures and live sporting events are likewise relevant.

While choosing the best bookmaker will also be influenced by your personal tastes, the factors outlined above should never be taken for granted. You can then enjoy all that the online sports betting community has to offer. Furthermore, the chances of walking away with a tidy profit will also increase if you partner with a trustworthy provider.