How to Start a Cleaning Business in the UK – A Step by Step Guide


Are you wondering how to start a cleaning business UK? For entrepreneurs and startups, this is a great idea!

Various cities in the UK have witnessed a rising demand for professional cleaning services. This business opportunity presents you with the potential for long-term growth. 

However, like any other venture, starting a cleaning business in the UK calls for careful planning and dedication. With a properly-crafted roadmap, you can stride ahead on the path of success.

In this guide, you will get to know how you can start a cleaning business in the UK and propel ahead to success.

How to Start a Cleaning Business

1. Research and planning

The cleaning industry is diverse, so it’s crucial to research the market and decide your niche. For instance, some of the common types of cleaning services in the UK include residential cleaning, commercial cleaning, carpet cleaning, and upholstery cleaning.

You may also provide specialized services like deep cleaning or window cleaning for specific industries.
Make sure to carry out a competition analysis and strategize a plan that will help you thrive in the industry. This way, you should be able to attract potential customers.

The process involves identifying your target audience and tailoring your services to fulfill their specific needs. So, consider factors like demographics, location, and income levels, and find out your ideal clientele.

Come up with a comprehensive business plan after considering all these aspects. Outline the objectives, target market, marketing plan, pricing strategies, and financial projections of your business. In case you are looking for investors or seeking financing, it pays to have a well-defined business plan in place.

2. Legal Requirements and Registration

Business owners need to determine the legal structure of the venture.

Some of the common options in the UK include a partnership, sole trader, or a limited company. Each of these structures has its specific implications on liability, taxes, and registration requirements.

Also, it’s important to get your business registered with the right authorities. Based on the selected business structure, you need to register with the HMRC, Companies House, and other regulatory bodies.

Next, business owners need to obtain the necessary licenses and permits. Check out whether the local authority needs any specific license or permit to operate a cleaning business.

For instance, if you use certain cleaning chemicals, you need to obtain environmental permits.
To secure your business from liabilities and potential damages, get your organization adequately insured.

3. Banking and Finances

You may have to consult a professional while you set up your company’s account in the bank. In case you need financial assistance, you may explore different options like government grants, bank loans, and assistance from other investors.
Next comes pricing your services. Make sure to keep the prices competitive, so that you gain an edge over your competitors. 
Also, maintain accurate accounting and financial records right from the beginning. You may hire an accountant or count on accounting software to handle your finances efficiently.

4. Get your equipment and supplies

It’s imperative to invest in high-quality cleaning equipment and supplies, so that you can offer quality services. These include mops, dusters, vacuum cleaners, cleaning solutions, and safety gear.

Currently, successful cleaning businesses are also offering eco-friendly cleaning options that attract environmentally-conscious customers. This also reduces the negative impact on the environment.

5. Build a competent team

Now that you have completed the legal setup and marketing strategy, it’s time to work on your recruitment process. To remain competitive in the market, you would need a trained team to work with you.

Also, provide training to your staff on different cleaning techniques and equipment usage. They should also be well-versed in safety protocols and customer service to ensure a high standard of service.

Moreover, you need to have clear employee contracts and policies in place. These documents outline the job responsibilities, company rules, wages, and working hours.

6. Marketing and promotion

In the first place, create a professional website that would serve as a marketing tool for your cleaning business.

Here, you should create respective pages and provide information about your services, pricing, customer testimonials, and contact details.
Next, work on your local SEO so that you can increase your visibility and attract customers to your area.
Build your presence on social media platforms, and share cleaning tips and informative blogs to engage potential customers.

It’s important to use social media and grow your network and establish partnerships in the industry.
As a part of your marketing strategy, offer discounts and promotional deals from time to time.

7. Prioritize customer service

Regardless of the nature of your business, it’s imperative to prioritize customer service. Get reviews and testimonials regularly from clients and use them to improve your brand image. Positive testimonials speak of your credibility and trust, which you need to prioritize.

To reward repeat customers, you can also use loyalty programs. From time to time, offer special packages, discounts, and incentives. All these measures go a long way in increasing retention rates.

8. Quality control and assurance

Even after rolling out your services, it’s imperative to carry out regular inspections. This ensures that your company maintains the standard quality of cleaning services. This will also help you identify potential areas of improvement and help you gain more clients.
Analyze the feedback from clients to find out potential areas of improvement.

Also, invest in the training and development of your staff. This would enhance the skills of these professionals and help them stay abreast with the best industry practices.

9. Expansion and diversification

Once your cleaning business establishes a strong local presence, consider expanding it to new demographics.

You may also consider diversifying your portfolio by offering additional services such as pest control, gardening, or organizing different services. This is a great way to cross-sell your products and boost your revenue.

You may also consider offering specialized cleaning services specific to certain industries. These include car cleaning, factory cleaning, educational institute cleaning, or industrial area cleaning services.

10. Incorporate advanced technologies

To remain competitive, make sure to incorporate advanced technologies.

For instance, cleaning companies using online booking systems and mobile apps can gain a competitive edge in the industry. This goes a long way in enhancing customer engagement and ensuring instant access to the services. 

Upload educational content like tips and hacks on the apps, so that your clients can benefit from these guidelines.
While you scale your operations, it’s important to update your technology in the cleaning industry.

Use automated cleaning equipment and robotics that would boost your productivity and efficiency.

11. Prioritize environmental sustainability

A significant share of your customers would prefer working with cleaning companies offering environmentally sustainable techniques. So, promote eco-friendly cleaning practices and use environmentally safe products to appeal to these customers.
Also, promote eco-friendly cleaning practices and proper waste management techniques. This way, you can also obtain the necessary certifications and accreditations.


How much does it cost to start a cleaning business in the UK?

The cost depends on several factors like your scale of operations, the equipment you need, and the type of cleaning services you provide. So, you may need anything between 500 pounds to 5,000 pounds including insurance, permits, infrastructure cost, registration, equipment cost, and initial marketing efforts.

How long would it take to grow my customer base?

When it comes to the cleaning business, building a solid customer base might take time and effort. This timeframe depends on your marketing strategy, quality of services, and competition in the area.

Do I need any qualifications to start a cleaning business?

You don’t need any formal education or degree to start a cleaning business. However, having professional experience or a relevant track record is necessary. This would help you grow your clientele or scale up your business faster amidst competition. However, having a formal degree can boost your credibility.


Business owners wondering how to start a cleaning business in the UK need careful planning. With proper legal compliance and a strong marketing strategy, you can stride ahead to success. 
Success in this competitive industry largely depends on the quality of cleaning services you offer and customer satisfaction. So, balance professionalism and efficiency to thrive in the competitive market.