Top tips for using exhibition trailers


Exhibition trailers are a great way to take your business and products/service directly to your customers and are ideal for trade shows. Having a bespoke exhibition trailer is highly effective at getting your message and brand across to your target audience to encourage them to choose you over your competitors.

They can have a range of uses including being used for hospitality, merchandising, product sampling, product displays, catering, and they can provide people with a completely immersive brand experience. Below are some useful tips for you to think about when getting an exhibition trailer, and if you’re looking for a high quality trailer from a company that provides bespoke exhibition products, contact Showplace Ltd today.

Choosing the right vehicle

There are a wide range of trailers to choose from of different types and sizes. Your choice will depend on various factors including your reason for using one, your chosen location, the event, and the size of your budget. With the recent technological and logistical advances, trailers can now offer very sophisticated equipment, especially for digital communications with the audience.

Be clear on your target audience

One of the most useful benefits of exhibition trailers can provide is the ability to target a specific audience in an exact location. With this in mind you can travel to that precise area and reach out to the local community. This will not only help you gain new customers within the market you are targeting, but also create a bond and loyalty with that customer base so they will buy your products or use your service again.

Building relationships

Exhibition trailers give you a platform for engagement that is like no other. You have the unique opportunity to make personal connections with new and existing customers. Face-to-face interactions like these build trust, which is key for potential customers who might not be familiar with your business and are looking for a reason they should choose you over competitors.

Making a visual impact

Having a bold and branded exhibition trailer can have a significant effect on a visual level and is a great opportunity to make your business stand out from the crowd. When you use a professional company like Showplace, you can get trailers that are specifically designed to mirror your brand, incorporating your logos and colours seamlessly. Also, they can include all of your brand’s messages to help generate an awareness of your products or services and make you memorable to your audience.

Get customer insight

Exhibition trailers are useful in getting direct feedback from potentially new customers as well as current ones. These insights can be really helpful in developing and improving your service or improving future product releases. Hearing from customers and implementing changes is a great way of demonstrating that you’re listening to them and taking their needs and ideas into consideration, which is likely to encourage them to go back to you for repeat business.

Demonstrations and training opportunities

Exhibition trailers give you an important space to showcase your products or provide on-site training. It gives your audience the opportunity to see, get a feel for, and try out your products and business.

The power to maximise your ROI

As we have seen, exhibition trailers can be effective on many levels, from a visual and branding point of view, to giving your customers an immersive experience. If used for the right reasons to the right audience, exhibition trailers can truly maximise your return on investment and be one of your best marketing tools.