Launching A Startup: 5 Strategies for Steady Cash Flow


When you decide to start your own business, you’ll find enough intimidation from friends and family. But, for most of us, your organization will be more than just a profession.

A business represents dreams, aspirations, innovations, and hard work. Therefore, once you start something, you must put in every effort to make it last forever.

A steady cash flow is one of the central aspects that needs attention after you’ve launched your business. It might face losses in the beginning. You may also struggle with a tough market and several risks.

However, to keep it running, you need a steady cash flow.

What Is Cash Flow?

Cash is the lifeblood of any business. It is even more important than capital. 

If a business has no cash, it won’t be able to survive. 

Cash flow is the amount of cash a business takes in minus the amount it pays out in a specific time period. It is shown in a cash flow statement.

It is one of the most critical indicators of a company’s health. It is the difference between the cash a startup brings in and the cash it uses to run its operations. 

It focuses on a business’s underlying cash operating performance without considering changes in balance sheet accounts. A cash flow statement includes cash flow from three different activities:

  • Operations.
  • Capital expenditures. 
  • Dividends. 

These three components indicate how a company is performing overall.

How To Maintain A Steady Cash Flow – 5 Strategies

We have already discussed what a cash flow is and how it is crucial for a startup during its launching phase. Now, let’s look into some strategies that can help you maintain consistency in your cash flow:

Be Aware Of The Difference Between Profit And Cashflow

Profit and cash flow are two essential concepts in financial management. 

Profit is the difference between the amounts of revenue and the cost of supplies needed to produce a good or service. 

However, cash flow is a business’s inflow and outflow of resources. It is a measure of liquidity. 

Maintaining a CFS is the only reliable way to determine your startup’s financial health.

Remember, a business can run in profit and yet close down due to cash flow issues. To make sure this doesn’t happen, pay more attention to your expenditures.

Go For Innovative Investment Opportunities

With modern financial technologies, you will find several innovative investment opportunities. Cryptocurrency is one of them. 

An ICO is a great way for startups to maintain a steady cash flow. Startup founders who use ICOs tend to –

  • Attract more investors to their projects.
  • Raise more money, and 
  • Encourage community members to help build their products without losing a large percentage of ownership.

The company creates a white paper detailing the project and what they aim to achieve, and an ICO is then used to raise funds.

Help yourself with platforms like the bitcoin era to understand the Cryptocurrency trading market and which token to invest in. 

Accelerate Payments

When it comes to accelerating a payment procedure, you can opt for the following –

  • Offer discounts to early payers.
  • Avoid credit sales.
  • Negotiate well.
  • Maintain easy payment options.

Practice Bootstrapping

Bootstrapping can be frustrating and demoralising for a business owner. However, this process gives you freedom and complete control in the initial stages. 

Remember, when using this method, you won’t likely get paid for your efforts initially. But you can use that fund to keep the cash flow steady in your startup. 

Save Up

You’ll hear experts suggesting how you have to disburse your funds in the initial stages. That will help you build a foundation.

However, you’ll break the steady cash flow if you ignore your burn rate and spend too much while setting up your business.

Here are some ways you can save up-

  • Hire Judiciously: Pay attention to outsourcing. Do not hire instantly and wait before you make such decisions. 
  • Spend Mindfully On Your Office Space: With upgraded technology, working from home would be the best way to initiate a start-up. However, even if you get an office space, do not spend too much on comfort or luxury items. 
  • Save On Equipment: Ask your employees to work from their own systems while you wait for funding. 


Building a startup organization is difficult. And, at times, it’s risky too. 

While there are a lot of perks to being your own boss and having a hand in your success, it can be difficult to make ends meet without steady cash flow. We hope this blog post was able to give you some insight into how you can plan for your startup. But, if we’re still missing something, don’t forget to let us know all about it.