First impressions are always important, and your packaging is often the first introduction of your product. Packaging has different relevance in marketing and supply chain. The former looks at packaging from a promotional perspective while the latter values packaging for transportation and protecting the product from damage. Packaging’s place in marketing can be understood from the fact that it is a part of marketing principles (The 4 P’s of Marketing). In this blog post, we will look at the importance of packaging. So keep reading to find out more.
Importance of Packaging
Take a moment and think about the last item you bought. Can you tell what impression its packaging brought to you? Packaging not only protects the product but also helps in attracting consumers. Companies like Pirate Packaging make sure your package is designed just the way you wanted. Below we have shared several reasons explaining the importance of packaging.
- Shares Information About The Product
Besides protecting the product, packaging also shares relevant information about the product. Try looking at the back of the box, and you will find ingredients and calorie count. This information is mandatory to mention on the product because it promotes transparency and informs consumers about its ingredients. Besides following the rules, mentioning product information on the packaging is also a way to build the consumer’s trust.
- Promotes Brand Image
Packaging plays an important role in defining and promoting brand image. Colours have a different meaning – pair them with particular fonts, and consumers would know what you are selling without looking at the product. On the other hand, the packaging is also important for attracting consumers. Its purpose is to stand out from the shelf and enhance sales. Many businesses take a lot of time to decide how their packaging should look like. Designing product packaging is an important step because once your product is packed and launched in the UK market, changing its packaging might cause you to lose customers.
While conventional packaging focused on promoting brand image and share product information, the latest packaging styles aim at convenience. Now, you can find product packaging to be an extension of the product. Moreover, some packages are designed with consumer convenience in mind. Hence, the packaging has a handle or comes with an additional tool to help pull out the product. Brands keep changing their approach to customer satisfaction, and packaging plays an important role in this.
- Unboxing Experience
Some products are packed exclusively for priority customers. Now, you might think that spending too much money on packaging is a waste, but it is not. Many YouTubers have channels and videos dedicated to unboxing products. They have millions of views that can be turned into potential customers. To capture the digital segment, businesses have started to pay more attention to their product packaging, aiming to create an experience. By using premium material in boxing the product, brands have created a unique unboxing experience for their product used for marketing.
Closing the Loop
Good packaging is fit-for purposes, reduces carbon footprint, and saves resources. To achieve these criteria, brands spend months designing the perfect package for their product. After all, packaging gives the first impression of a product, and brands want to ensure it’s good!