If you are seriously considering starting a tattoo artistry business, then a million questions, worries, and potential obstacles are probably racing through your mind right now. This is perfectly understandable and a normal part of starting any business. Ultimately, the difference between a successful and failed entrepreneur is the willingness to accept these fears or concerns, overcome them as best they can, and move through them as if they didn’t exist in the first place.
Although it might sound strange to consider yourself an entrepreneur if you are a passionate tattoo artist who wants to turn their skill into a business, this is exactly what you become the moment you start a company. This means you will have to start treating your tattoo artistry more seriously and less emotionally than you did as a freelancer or employee at someone else’s firm. Instead, you need to focus on building a sustainable company by investing in better equipment, training employees to deliver the tattoo service, or marketing yourself on social media.
To help make your fledging tattoo artistry business a success, here are some top tips:
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Buy the correct equipment
One of the most fundamental challenges of any burgeoning business is to make sure you have the necessary equipment to deliver your service as efficiently, cheaply, and effectively as possible. If you try to cut corners with second-hand equipment, the evidence of your lack of investment will be immediately apparent in your service delivery.
Customers will not want to visit a tattoo artist who has ageing equipment or who doesn’t invest in a pleasant facility to work in, they want to make sure that you have a high quality and efficient tattoo machine as well as quality ink. Therefore, budget for top equipment and facilities to ensure you are ready to put your best foot forward from the get-go.
Outsource your tattoo service
One of the most challenging aspects of any business is the process of hiring, training and trusting a team to deliver a fantastic service in your absence. To be a true business owner and ensure that both your company and personal life are functioning correctly, you should be working ‘on’ your business, not ‘in’ it.
Therefore, you need to start building a team around you. If you are nervous about quality control, make sure you thoroughly train each employee to deliver a service to your standards and only hire people who exude the same personal qualities as you.
Raise your profile on social media
Marketing is essential for any business, but especially for a local company looking to gain market share and awareness in the local community.
One of the best ways of cheaply yet effectively marketing your tattoo business is to use the power of social media. This is because almost everyone is scrolling through Facebook, Instagram and Twitter throughout the day, and are bound to search for what they are interested in.
This means that through both organic content and paid ads, you can easily and quickly put your business in front of people in the local area looking for a tattoo artist. As word-of-mouth spreads and you encourage customers to tag you in their tattoo pics, your brand will grow exponentially.