When it comes to running a website, and especially a website where you look to derive some form of profit, it is so important to make sure that you do your Search Engine Optimization properly. Simply put, these are the steps that you put in place in order to make sure that your website ranks well on sites such as Google. Without having a proper SEO strategy in place, it is going to be very hard for anyone to find your website, likely resulting in it not being a success. Luckily for you, you are in the right place, as this guide has been created to recommend five mistakes that you have to avoid in order to have a good SEO strategy. Read on now in order to learn all about it.
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Writing Content That’s Too Short
When you write a piece of content, whether it’s on your main web page or is on a blog post, you have to make sure that it has a high enough word count. Google punishes pages with very short word counts because it believes that they do not have enough value. That’s why you should definitely aim for at least 300 words per post. Additionally, make your page sound natural; otherwise, people could get critical about your writing, claiming that you are doing this just to rank on Google and not for its own sake.
Not Doing Your Research
There’s no point in having an SEO strategy without understanding what your customers are looking for. That’s why it’s a good idea to invest in some third-party tools that can identify the types of keywords that are popular. Also, take a look at what your website already ranks well for. If this seems like too much effort or the thought of this task overwhelms you, especially if you are busy with other work, then it might be worth enlisting the services of a company such as www.clickintelligence.co. Experts know how to carry out SEO research and can do a thorough audit for you that uncovers everything you need to improve on your website.
Not Including Alt Tags
An SEO strategy is as much about what you don’t see on the page as what you actually see. This is definitely true when it comes to the alt tags that you have for your images. This is very important to include because this is what helps you to arrive on Google image search. Make sure to go through all your images and write alt titles for each of them.
If you are trying to rank for a particular keyword, it might seem like you should try and include this keyword as much as possible. While this technique worked around 15 years ago, Google sees this as spamming and punishing pages that do it. Aim for a 1-2% frequency for the keyword that you want to rank for. The same goes for creating duplicate content.
Not Including Meta Description and SEO Titles
Meta descriptions and SEO titles are what you see when you look for websites on Google. It’s important to make sure that you include these two details because if you don’t, Google will automatically pull the first text that is on your page, which can actually look quite bad. It’s easy to remember how to add these details: just make sure to install an SEO plug-in to help you to write these parts in.