Have you ever been on a date and thought, “This person is amazing—they’re everything I’ve ever wanted!”?
Then, once the date was over, you thought, “Oh. They’re actually terrible.”
Well, don’t fret: You’re not alone. We’ve all been there. And for those of us who work in SEO, hiring SEO agencies is pretty similar to dating. It’s easy to think that you’ve found the perfect fit—but it turns out that they might not be as good as you think they are.
So before you take the plunge and hire someone new, here are some questions you should ask:
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How much experience do you have in this field?
This is one of the most important questions to ask before hiring an SEO agency.
You want to know that the agency has been around for a while and has built up a strong reputation in the industry. You also want to see that they have some track record of success—that way, you can feel confident that they know what they’re doing.
How will we communicate?
When you’re looking for an SEO agency, you want to be sure that you will get what you need. And that means not just getting the work done but being able to communicate with your team throughout the process.
Let’s start with email. That’s the easiest option as you only need to give the agency your email and check your inbox frequently for communication. If you have any concerns, you can also channel them through email. The problem is that you won’t know if it got through. And if there are any questions or concerns along the way, it might take even longer than that to get them answered.
The other option is phone calls. They are great because they give you all the opportunity to talk through things together in real-time—but they can also drawn-out affairs that don’t always lead you where you need to go. Plus, who wants their SEO agency calling them at home during dinner?
Video chats are fantastic because they allow you to see each other simultaneously and make eye contact as you ask questions or discuss your needs. We recommend this method as it gives you instant feedback, and you can ask whatever you want till you are satisfied.
What exactly does your company offer?
It’s hard to choose between two companies that claim to be SEO experts. So when you’re considering whether to hire an SEO agency, you need to look into what they can do for you. Do they have a clear strategy? Can they explain it to you? Are they willing to show you examples of previous projects to see what they’ve done?
A good SEO agency should be able to perform the following:
- Keyword research
- Link building
- On-page content
- Off-page content
Will I receive regular updates on my website’s progress?
Expert London SEO agencies will provide you with regular reports detailing traffic stats and keyword rankings. This allows you to stay informed about what’s happening and helps you to understand why specific changes were made.
Do you have a guarantee?
Many SEO agencies offer guarantees, which means they promise to deliver results within a set timeframe. For example, they might say they’ll rank your site on page one for a particular keyword within 30 days.
There are many questions you should ask before hiring a search engine optimization company. The above are just a few of them.
The most important thing to remember is you want the best, not just someone to do some work for you. Make sure to ask the right questions so that your business will be set up for success in the future.