Close Menu
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) LinkedIn
    The Business TimeThe Business Time
    Subscribe
    • London
    • Business
    • Finance
    • Marketing
    • Technology
      • Auto
    • Education
    • Entertainment
    • Lifestyle
      • Travel
      • Food
    The Business TimeThe Business Time
    Home»Marketing»How to Choose The Best Ad Testing Platform?
    Marketing

    How to Choose The Best Ad Testing Platform?

    EditorBy EditorApril 13, 2023No Comments5 Mins Read Marketing
    Ad Testing Platform
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Adtesting is the method of showing various advertisements to a sample group representing your target audience and analyzing their feedback. This is done to help gauge the success probability of an ad or campaign.

    Ad testing platforms are those that help researchers carry out the research and help marketers take action based on consumer insights from the feedback.

    Table of Contents

    • What is Ad Testing?
    •  Why Ad Testing Matters?
    • Guidelines that can help you select the right ad-testing platform
    • Decisions that ad tests can drive
    • Technical support service
    • Capability to set criteria and KPIs to measure success 
    • Leveraging the latest technologies
    • A dashboard that provides the best user experience
    • Choosing The Perfect Ad Testing Tool

    What is Ad Testing?

    Ad testing is presenting ads to a representative group of the target audience and collecting their feedback. The feedback in the form of customer responses is then analyzed to help researchers assess the effectiveness of the ad. It’s good to practice this approach before investing money and efforts in an advertisement campaign.

    Ad testing is important in the current markets where brands compete for the attention of existing customers and prospects. Today, there are a plethora of tools available for ad testing. However, the traditional way of testing based on survey feedback alone won’t be enough.

    You will need ad testing tools that can capture the emotions of the sample audience through facial coding and eye-tracking techniques to enhance the value of consumer insights.

     Why Ad Testing Matters?

    The worldwide spending on ads is more than $500 billion, and it’s growing.  Brands are aggressively spending on ads because it delivers. However, the question you may have is whether the ads will give you the desired return on the investment.

    With the analysis of the pre-launch testing of various types of ads, such as video, TV, print, digital, and OHH ads, you can measure the results to gauge whether the ad will bring a better return on investment or result in a loss of money. 

    Ad testing as a concept is not anything new. Techniques have constantly been evolving, keeping in tandem with the changes in the market, customer expectations, competition, and technology. For confidentiality, cost, and flexibility, many companies are turning to self-serve ad testing platforms. New ad testing platforms offer speed and efficiency at the best price, and their AI-enabled features help you capture and analyze various emotions from customers’ faces, eyes, voices etc. 

    Ad Testing Platform

    Guidelines that can help you select the right ad-testing platform

    While speed, price, and an excellent user interface are essential factors that you should look for in an ad testing platform, you must ensure that the platform has built the ad testing best practices into the tool. You must conduct sufficient diligence to understand the platform’s credentials and case studies.

    The questions must be asked whether the platform offers proof that its test can predict sales results, whether it can address the markets in other countries you need to test in, and whether it can compare results against a sample of other brands’ ads. 

    Decisions that ad tests can drive

    Before you plan ad testing, decide what decisions you want to make based on the findings. For example, a go/no go decision or analytics to guide you on content improvement. These elements will help you determine what type of pre-test is required.

    A useful ad testing platform must guide you in deciding on the ad. Along with surveys, platforms come with AI algorithms to ensure clarity in analysing consumer feedback.

    Technical support service

    In today’s fast-paced environment, everything has tight schedules, and ad testing projects are no exception.

    So, if you are testing and ad in-house using third-party tools, you may need their responsive 24/7 technical support when something goes wrong with the tool. Similarly, if you have a problem interpreting the test findings, you may want to seek help from the tool provider. 

    Capability to set criteria and KPIs to measure success 

    Impactful advertising is expected to deliver, and a good ad test must help you achieve your marketing goals – short-term sales revenue, long-term brand building, or other goals – set for a particular ad content. The objectives can differ from brand to brand, and the same brand’s goals can change over time. 

    Before you buy an ad testing tool, ensure that it allows you to set metrics and KPIs to measure ad effectiveness. It must be built to fulfil the objectives of each advertisement while still maintaining a standard framework across all the ad tests.

    Leveraging the latest technologies

    Like in any other segment, technology is making a big impact in advertising, including ad testing. A modern ad testing platform is designed to give you better insights into customer responses. To achieve this, the tool must be powered by emerging technologies like AI, NLP, ML, etc., to capture and analyze the emotions of the audience from their facial expressions and eye movements.

    For example, technology-enabled ad testing tools can identify and understand human emotions from their facial and eye expressions to overcome the limitations like biased results and the inability to capture and understand emotions. 

    A dashboard that provides the best user experience

    When you compare multiple options when planning to buy a car, you will, of course, look at its technical performance, comfort, and other factors. Similarly,  dashboards that present consumer insights must be appealing to your eyes and easy to use and understand.

    A tool that is clean in look, easy to use, and intuitive, is important for your team to stay engaged with the tool. The dashboards must be sharable and equally actionable, leaving no time in between for marketers to heed the call to action.

    Choosing The Perfect Ad Testing Tool

    These days, more people are using ad testing tools before they launch ads. While manual testing in the earlier days did not allow businesses to capture and analyze large volumes of data from various sources, platforms powered by the latest technologies will be a handy testing tool for businesses, marketers, and researchers. 

    Advertising Digital Marketing Various Advertisements
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Previous ArticleUnderstanding the Impact of DeFi on the Forex Market
    Next Article Top 10 Paid Ai-Generated Article Detector Works Perfectly
    Editor

      Related Posts

      The Ultimate Guide to Branding in 2025

      June 12, 2025

      3 Simple Tips for Creating Buzz for Your Brand

      June 7, 2025

      How to Introduce SMS And Voicemail Marketing into Your Business

      April 25, 2025
      Latest Post

      Rethinking the Modern Meeting Room

      July 1, 2025

      Making Sense of Your Overtime Pay on Pay Stubs

      June 25, 2025

      How to Decide on the Best Payment Method to Use

      June 25, 2025

      Understand the Importance of Hormones With Dr. Rachel Jones’ Hormone Clinic

      June 25, 2025

      Why Convenience Matters to Consumers?

      June 25, 2025

      Online Casino Trends and Features: What Gives the Upper Hand to Crypto Casinos

      June 17, 2025

      Reducing Stress for Better Health and Well-being

      June 16, 2025

      Where to Spend Your Upcoming Vacation: The 2025 Hot List of Cities to Visit

      June 16, 2025

      The Ultimate Guide to Branding in 2025

      June 12, 2025

      Mentorship: 3 Tips on How to Do It Right

      June 10, 2025
      About
      About

      Welcome to The Business Time – UK’s Leading Business Magazine. We are a UK-based business magazine that covers all trending and relevant business stories around UK.

      Facebook X (Twitter) LinkedIn
      Latest Post

      Rethinking the Modern Meeting Room

      July 1, 2025

      Making Sense of Your Overtime Pay on Pay Stubs

      June 25, 2025

      How to Decide on the Best Payment Method to Use

      June 25, 2025
      Quick Links
      • London
      • Business
      • Finance
      • Marketing
      • Technology
        • Auto
      • Education
      • Entertainment
      • Lifestyle
        • Travel
        • Food
      © 2025 The Business Time.
      • About Us
      • Privacy Policy
      • Write for us
      • Contact us

      Type above and press Enter to search. Press Esc to cancel.

      We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
      Cookie settingsACCEPT
      Manage consent

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
      CookieDurationDescription
      cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
      cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
      cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
      cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
      cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
      viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
      Functional
      Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
      Performance
      Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
      Analytics
      Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
      Advertisement
      Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
      Others
      Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
      SAVE & ACCEPT