It seems that traditional marketing is out of the picture, given the ever-evolving world of technology.
The marketplace is so vast that it becomes more and more challenging for your business to stay on top. Maybe you have an excellent business idea or innovative product, but it’s all in vain if you don’t make them known to the world. And how else can you do that if not through the means of the Internet? You probably know how hard it is to see real-time results when running a marketing campaign based on traditional methods, that’s why it’s highly recommended to start investing in digital marketing.
Your brand can stand out in a crowd of competitors if you consider going digital. Of course, you have to take into account several aspects before starting an online marketing campaign. It’s not a simple job – you can’t just slap together a Facebook page and expect success. But we assure you, it’s as challenging as rewarding.
So, let’s delve into the ways you can boost your business’s growth with digital advertising:
Table of Contents
Understand Your Target Audience
You can’t even start a marketing campaign if you don’t know whom you’re marketing to. Getting to understand your customers is one of the most – if not the most – significant steps in the advertising plan. Now, you may want to satisfy the needs of each and every customer but learn it’s almost impossible to do that. To understand your audience, start with baby steps. Research and analyse information regarding consumers’ buying behaviours, engagements, and interests, and compare the data with what your business has to offer. It’s imperative to study the market and get informed to build a marketing strategy based on the current demand.
Once you get to know your clients, you can develop buying personas to build targeted strategies.
Partner With a Marketing Agency
Running a business comes with a number of responsibilities, so there’s no doubt you feel overwhelmed sometimes. You have a lot on your plate – from managing finances, gaining brand recognition, and completing the day-by-day tasks to ensuring a healthy relationship with your customers. That’s why developing a clear strategic marketing plan can seem a burden, especially to a small business owner. Large companies often manage to run a successful advertising campaign thanks to a strong workforce, but things are not that simple for small ones. So, a viable solution would be to partner with a digital marketing agency – apart from the obvious benefits of working with a team of experts and giving your company a professional, credible appearance, you’ll gain an outside perspective that will help determine what is and isn’t working.
Search Engine Optimisation (SEO)
SEO has become a must for businesses that want to drive more visitors to their websites. Curious about how all this works? SEO is an organic search strategy that enables your website to appear among the first on search results pages. That allows visitors to get more easily to your page, giving your brand the chance to appear trustworthy in a particular field. SEO is a powerful tool in the world of digital marketing, gaining in popularity due to its organic means of improving a page’s position on the web. If you’re interested in SEO marketing, you can contact a seo company London-based and benefit from professional advice and result-focused services.
Although often overlooked or not emphasised enough, email is still a powerful marketing strategy these days. An email has remained one of the most appreciated means of communication, so it would be a pity not to use it to promote your products or services. Now, honestly speaking, it is hard to reach customers’ inboxes, but not impossible with the right techniques. Be cautious of the content delivered – it has to be catchy, not boring. One of the best ways to create an appealing and easy-to-follow message is to make it simple – don’t lose yourself in insignificant details because consumers are not interested in reading long paragraphs. Think about enhancing the appearance of your email with interactive polls and gifs, and don’t forget about giveaways and contests. These are strong weapons in catching customers’ attention.
It would be helpful to send customised emails whenever possible (a birthday wish accompanied by a unique discount code, for example). This way, you build a strong relationship with your customers and even attract new ones since good content, as good news, travels fast.
Host or Join Podcasts
Podcast marketing may not be so well-known, but it’s a must-try strategy. It’s a great way to tell your brand story, promote your business, and form bonds with clients. You’ll be surprised to know how many people around the world are listening to podcasts for both educational and entertainment purposes. According to Statista, there were more than 19.1 million podcast listeners in the UK in 2021 and the number continues to increase so that over 28 million listeners are estimated by 2026. This could only be hopeful – more and more people are preoccupied with increasing their knowledge. As podcasts continue to grow in popularity, this gives you the chance to promote your products and let people know what your business offers.
Podcasting can change the game, as you can see, but how can you host or join a podcast? Well, things have never been easier. First, you need to think about an engaging topic and select a co-host. Then, a description of content and artwork is required to advertise your podcast. Finally, you’ll record your audio file and upload it on a chosen platform.
Tailor Your Landing Pages
It’s paramount to give customers exactly what they need. No matter how tempting it would be to cut corners by linking your digital materials, our advice would be to pay particular attention to details. Build relevant landing pages that lead clients to what they expect to see, not vague content on your page. If you advertise eco-friendly packaging, don’t send consumers to something else, like what sustainability means (they already know that).
Here are our favourite digital marketing ideas for 2022 – we hope you’ll make the most of your advertising campaign by following these insightful recommendations.