Leveraging marketing is a great way to grow your business.
It allows you to promote the visibility of your brand to target customers. Without marketing, potential customers can’t know that your business exists. Therefore, you’ll have to leverage marketing to realize growth and success.
There are several strategies for promoting a business in today’s digital era. However, choosing the most effective marketing methods for your business is important.
While channels such as social media have become common and popular, SMS and voicemail marketing remain effective in advertising businesses.
With the increasing use of mobile devices, establishing SMS and voicemail in your business advertising strategy can enhance your brand’s visibility.
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Understanding SMS Marketing
SMS is an abbreviation for short message service. It’s a process of connecting with customers via text messages. That’s why it’s also known as text message marketing. SMS marketing takes advantage of the popularity of mobile devices to promote products or services and reach target audiences directly on their mobile devices.
SMS marketing is one of the most effective promotional methods for modern businesses. That’s because many people own phones and usually check them for messages they’ve received. And the best thing about text messages is that a customer does have to be connected to the internet to receive them.
Older citizens who use ordinary phones to communicate can still receive your messages. You only need to know what problems target customers want to solve, then use text messages to address them. This way, you can create more brand waste and reach more customers.
An Overview Of Ringless Marketing
In addition to SMS marketing, creating a voicemail marketing strategy is vital. Voicemail is a technology or software that allows you to drop pre-recorded text messages into clients’ voicemail boxes without their phones ringing. In other words, customers won’t be alerted once a message lands on their mobile devices.
One of the reasons to leverage voicemail technology is to avoid causing disturbance to your customers who are busy with their work. Many clients don’t like advertorial messages, which worsens when you disturb them, particularly when they’re sleeping or busy at work.
With ringless voicemail technology, you won’t have to worry about disturbing your customers. It lets you silently deliver promotional messages and allows customers to read them conveniently.
Promoting your business through SMS and voicemails is easier said than done, especially if done manually. Fortunately, you can purchase ringless voicemail and SMS marketing software to automate your marketing tasks and enhance operational efficiencies. You can count on reputable brands such as Drop Cowboy or any similar service provider for a great marketing solution.
Benefits Of SMS And Voicemail Marketing
There are several benefits to leveraging SMS and voicemail for your business. They include the following:
- Improves Your Reach
One of the best ways to grow your business is to ensure you connect with more target audiences. It’s true since targeting many target customers can only generate more leads. You can achieve this by leveraging the power of SMS and voicemail marketing.
As noted earlier, most people today own phones. Therefore, investing in SMS and voicemail marketing allows you to reach more customers where they are. By going in this direction, you can connect with customers who may not be active online.
- Enhances Customer Responses
Another obvious benefit of SMS and voicemail marketing is their high response rates. Many customers always carry phones; therefore, they can open your messages anytime, anywhere. This immediate access to your promotional messages may improve customer responses.
Besides, as noted earlier, voicemail technology provides a solution for delivering messages without disturbing customers. One of the many things that could hurt the customer’s experience and affect their response is disturbance. With ringless voicemail, a customer will open your text message when they want, encouraging them to respond.
- Increases Agent Productivity
SMS and voicemail marketing can also promote the productivity of your customer service agents. For instance, by integrating Power Dialer software into your ringless voicemail marketing, you can automate most aspects of customer communication, allowing your agents to save time and engage with more customers per day.
Besides, you can program the power dialer to perform routine customer communication, such as sending customer reminders. This automation may reduce the workload on your customer service team, allowing them to centralize their focus on more complex issues.
- Supports Other Marketing Channels
Developing an effective marketing strategy will require you to promote your business on various platforms. However, all the channels should be able to integrate well together. SMS and voicemail marketing can support most marketing strategies, especially email and social media.
For insurance, you can use text messages to ask clients whether they received an email sent a few days ago about the product or a new product you want to launch. Likewise, you can use SMS to remind clients about your upcoming live event on social media.
And that may help drive more traffic to your social media profile, which improves your brand’s visibility. This integrated marketing approach may create a premium customer experience, thus boosting the effectiveness of your promotional campaigns.
- Promotes Customer Engagement
Invest in SMS and ringless voicemail marketing to boost customer engagement. SMS provides an opportunity to collect customer feedback. As such, you can understand their needs and personalize your content.
In addition, SMS allows you to send targeted sales offers, discounts, and promotions based on customer needs. Furthermore, SMS and voicemail provide two-way communication, allowing customers to respond to your text messages. All these help improve customer retention.
Creating SMS And Voicemail Marketing Strategy For Your Business
As explained in the previous section, leveraging SMS and ringless voicemail marketing for your business has several benefits. However, you must do it the right way. So, how can you introduce text message and voicemail marketing into your business? You can achieve that by adopting the following tips:
- Set Marketing Goals
Setting goals is the first step in establishing your business’s SMS and voicemail marketing strategy. Setting goals is necessary since they guide you in managing your promotional campaigns. They provide something against which you can measure your SMS and voicemail marketing progress. Therefore, you can know whether your promotional campaigns are effective or not.
Set clear and measurable marketing goals. Additionally, they should align with your overall business goals. That way, you can elevate your marketing efforts and your business. Here are examples of SMS and voicemail marketing objectives.
- Increase sales
- Boost online visibility
- Generate more web traffic
- Improve customer engagement
- Get more leads
Regardless of your goals, it’d be easier to track the performance of your promotional campaigns and improve where necessary.
- Identify Your Target Clients
Another key step when planning an SMS and voicemail marketing strategy is to define your target customers. These are individuals interested in your products or services.
Ensure you deliver promotional messages to people who need to hear from you. You’ll likely waste many resources if you distribute your text messages to anyone.
There are several ways to know who your target customers are. Using a customer relationship management solution is an effective way to define your prospective customers.
Anyone visiting your website will most likely be interested in your business. Use CRM software to collect data on all the people who visit your online sites and create buyer personas. It allows you to understand your target clients in terms of things like their demographic location and interests.
Once you create buyer personas, segment them according to their needs. Put people with similar interests in the same segment and use your automated phone system to deliver bulk messages to them.
- Draft Quality Text Messages
Once you identify your target audiences, the next step is to create your messages. Ensure you create quality, targeted text messages.
To get better returns on your SMS and voicemail marketing, you should prove that you know what customers need. So, personalize your content to meet specific customer needs rather than sending messages that target a mass audience.
In addition to that, ensure your messages offer customers something valuable. While promoting your business is necessary, it’s also important to solve client problems. For this reason, ensure your messages contain valuable content.
Moreover, attach links to your text messages that direct users to informative blogs on your website or social media platform.
To understand what content would be valuable to your target audiences, you should be able to determine their needs. Doing so lets you draft quality text messages, thus improving your brand’s credibility.
- Incorporate Calls To Action In Your Text Messages
Incorporating calls to action (CTA) is integral to an SMS and voicemail marketing strategy. A CTA is a statement or instruction that prompts the consumer to take a specific action, such as subscribing to your monthly newsletters, signing up for your email list, or purchasing your product.
Incorporating CTAs into your SMS and voicemail marketing strategies can enhance your lead generation strategy. However, avoid stuffing your text messages with CTAs. Just one is enough for every text message you create.
- Proofread And Review Your Messages
Sometimes it can be tempting to assume that a text message is error-free. But that should be the case; always ensure you proofread and review your text messages before sending them to clients.
Even a small grammar error can change the meaning of your messages and even the reputation of your brand. Today, you can use several online tools to proofread your content, but you must choose the best one.
- Get Permission From Customers
Typically, it’s a legal requirement to get permission to deliver commercial messages to customers. Even if it wasn’t legal, seeking permission is a good business practice.
Hence, you should get the opt-in from your target customers. Get permission from clients to receive your SMSs and voicemails using strategies such as sign-ups and filling up online forms.
Apart from that, make it sort for customers to opt out of your SMSs and voicemail list. And although this will cause you to lose subscribers, it’d be better to remain with customers who want to remain connected with you.
Allow clients to opt out of receiving your text messages and voicemails by providing an easy-to-use opt-out mechanism, such as replying with unsubscribe or stop.
Choosing The Best SMS And Voicemail Marketing Software For Your Business
As noted earlier, automation is an effective way to improve your SMS and voicemail marketing efforts. But you’ll have to utilize the best automation software. Here are k
ey strategies for choosing the most suitable SMS and voicemail marketing solution.
- Check For Compatibility With Existing Tools
Before you purchase any SMS and voicemail marketing software you see on the market, check its compatibility with existing systems such as marketing and CRM automation tools.
It allows for the efficient transfer of customer data between systems. It also helps promote operational efficiencies within your organization.
- Choose A Platform With Advanced Security Features
Ensuring online security is crucial to the growth and success of your business enterprise. Therefore, choose software that offers adequate security measures such as two-factor authentication, encryption of sensitive data, and password management.
It allows you to establish a robust cybersecurity strategy for your business and prevent online attacks.
- Select A Scalable Solution
Scalability is another vital factor when selecting SMS and voicemail marketing automation tools. Ensure the installed system can handle your marketing needs today and in the future when your company grows. It allows for a seamless way to improve your marketing efforts.
- Consider Customer Support Provided By Vendor
Assess the level of customer support provided by the service provider—partner with a reliable vendor who can quickly respond to your issues if you need assistance.
Takeaway
Leveraging SMS and voicemail marketing can be valuable to your business organization. To succeed, start by creating marketing goals, identifying target customers, drafting quality messages, and seeking customer permission.
You’ll also want to use the best software for your SMS and voicemail marketing. By leveraging SMS and voicemail marketing, you can connect with more target customers, generate more revenue and improve the overall success of your business.
