Every business needs to have a website that can attract potential leads that turn into clients.
For this to happen, it’s been a common strategy to use SEO to get organic traffic to your website. SEO trends have been all over the map lately thanks to many recent Google updates to the algorithm.
Another strategy that’s gaining popularity is Digital PR.
According to SEO Manchester, Digital PR focuses on building relationships and brand image through media and online influencers, while SEO is all about improving a website’s visibility in search engine results.
These are two different approaches so it’s a good idea to explore them both to see what the better fit is for your business.
Table of Contents
How does Digital PR work?
Digital PR is a way for businesses to get noticed and build a good image online. The goal is to make more people aware of a brand and show it in a positive light by using the internet.
This strategy includes making and sharing interesting content, talking to the media, using social media, and working with influencers.
Creating and sharing content is at the core of Digital PR. Businesses create articles, blog posts, press releases, and videos that people will find interesting.
Then, they share this content on different online platforms like news websites, blogs, and social media to reach as many people as possible.
Managing social media is another key part. The best bang for the buck comes from working with influencers with a large following.
These influencers can introduce the brand to more people in a way that feels personal and trustworthy.
How does SEO work?
When people search for something that your website talks about, you want your site to show up as high as possible in the search results. SEO helps more people find and visit your site.
The first step is to figure out what words people use when they search for something related to your site. Then, make sure those words are on your website. This helps search engines understand what your site is about.
Your site should have good content and be easy to use which will help other websites to want to link to you. When lots of good sites link to yours, search engines think your site is important.
How do they compare?
Both strategies value quality content highly. For Digital PR, great content can catch the attention of journalists and influencers.
In SEO, quality content helps a website rank higher in search results because search engines want to direct users to helpful and relevant information.
Link building is another area common to both Digital PR and SEO. Digital PR gets other websites to talk about a brand, often linking back to the brand’s website. SEO, on the other hand, is all about making a website more visible in search engine results.
Even though Digital PR and SEO have different focuses and ways of measuring success, they work best when used together.
Our Conclusion
In summary, choosing between Digital PR and SEO depends on your business goals. SEO enhances website visibility through keywords and links, while Digital PR builds brand image through media and influencers.
Despite their differences, both strategies prioritize quality content and link building. Combining Digital PR and SEO can maximize online success by leveraging their unique strengths for comprehensive visibility.
