Your website is one of the most important aspects of your business. It’s where people can inquire about your services, browse your services, and buy your products.
Without a strong website, you might generate the sales that you want or need to succeed. A professional website forms the backbone of your business and makes it easier for you to build a credible reputation in the industry.
If it’s been a while since you updated your website, there’s no better time than now to take a look at it and see where improvements can be made. Keeping your website up-to-date and modern is important to boost your brand authority and professionalism.
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‘Improving your site’s design to make it feel more modern is essential for modern businesses as it shows you are with the times and that you are active on your site’ says Identify Digital who offer web design in Wakefield.
Here are some top tips to make your website more modern and appealing to your target audience.
The banner on your website is the first thing that your visitors will see when they land on one of your pages, so it needs to look good. If your banner hasn’t changed since you created your website, it’s worth spending some time creating a new one.
Use an online banner design tool to include eye-catching graphics and bold fonts. Alternatively, you can add a photo of yourself so that your customers can see the face behind the brand, or highlight your best-selling products on your banner.
Make sure to include your logo somewhere on the banner to reinforce your brand awareness.
Search engine optimization (SEO) is the process of optimizing your website for Google and other search engines. Even if your website was optimal when it was first created, it might not be as optimized as it once was.
With changes in consumer demands and online trends, keywords and key phrases can also change. It’s important to regularly update the written content on your website so that you can make sure it contains all of the most relevant words and phrases.
Read through all of your web pages and adapt the content to meet the current market demands. If you have product pages, double-check that all of the descriptions are up-to-date and accurate. You can use tools like Google Trends to find the most popular keywords and phrases in your industry.
If you used stock photos when you first developed your site, it might be time to upgrade them to real photos. While there’s nothing wrong with stock images, self-made photos are more authentic and relatable to your audience.
Run through every page on your site and consider where you can use your own photos or create unique graphics to add a personal touch to your website. Update your product photos, especially if they have been improved since you first took them.
Nowadays, you can use a smartphone to take product photos that are just as high-quality as the images you’d get with an expensive camera.
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