How many times have you logged into social media only to find a certain brand trending?
Whether the brand is trending for positive or negative reasons, there’s no doubt that brand buzz increases online visibility.
As a small business owner, you know only too well that generating buzz for your brand isn’t a walk in the park. Only the big brands seem to have the ability to fire up buzz even with the slightest news.
The good news is it’s not impossible to get people talking about your brand. With the right strategies, your brand might just start buzzing!
Let’s sample a few of the strategies you can deploy.
Table of Contents
1. Organize a Product Launch
Many small businesses often quietly bring their products to market and then launch an advertising campaign.
Skipping a product launch isn’t a terrible idea, especially considering that it can be unaffordable for businesses on a shoestring budget. However, if your goal is to create business buzz, skipping a product launch should be out of the question.
Product launches are a prime opportunity for businesses to not only create awareness about new products but also to be the “talk of the town.”
For maximum buzz effect, focus on organizing a launch event with great news value. Choose an ideal date and event venue, and invite a handful of local journalists and bloggers.
You can even hire a product launch organizer and instruct them to plan an event that will make the news.
The bill might be unbearable, but don’t forget that buzz marketing can be devastatingly powerful. Many businesses have sold out soon after news of a new product hit the airwaves.
2. Social Media Marketing
Going viral on social media –for the right reasons – is a dream come true for most small businesses. The increased exposure will lead to greater brand awareness and even a stock-out.
Of course, making a viral social media post is easier said than done. The vast majority of viral posts go viral by accident. But you don’t have to go viral on social media to create brand buzz.
An active social media presence is enough to earn you a steady stream of followers. Create informative and engaging content and encourage your followers to share it. Gradually, you’ll see an increase in the number of brand mentions on social media.
Social media marketing isn’t the only digital marketing strategy that can create brand buzz. Read this guide to digital marketing to learn more about the strategies you can use.
3. Influencer Marketing
In 2023, influencer marketing needed no introduction. Some people have sizeable followings on various platforms, especially social media, and they hold a lot of influence over their followers. Anything they recommend becomes an instant hit among their audience.
The effectiveness of influencer marketing in generating brand buzz highly depends on your choice of influencers and the quality of content they create for your brand.
Don’t settle on an influencer just because they have a large following. You need influencers who are relevant to your audience.
Once they create and share it with their audience, expect buzz around your brand to heat up.
Brand Buzz Is Good for Business
Brand buzz creates awareness, increases sales, and gives your business a competitive edge.
Today’s modern consumer doesn’t want to miss out on what’s trending, so being the talk of the town can earn you new customers. Now you know how to get people talking.
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