
The most important meetings you’ll attend this week won’t be in a conference room. They’ll happen during a twenty-minute loop around the back of the post office, where the only agenda item is the decision you’ve been avoiding.
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When you’re walking, what’s known as your prefrontal cortex (the part of your brain responsible for executive function) gets a peculiar little break. Not so it shuts down entirely, but instead shifts from a direct, effortful processing to what researchers call “transient hypofrontality.” Okay, translation: your brain stops gripping the problem like a stress ball and starts playing with it instead. This is why the solution to that resource allocation puzzle suddenly materializes somewhere between the coffee shop and your car.
Consider what happens during a meeting about a stalling product launch. Everyone’s getting heated with the problem at hand, battering it around with all the same old frameworks. But when walking through a park, half thinking about the problem, inspiration can hit. Because your mind wanders to the jogger’s pace, suddenly you’re thinking about your go-to-market strategy from three angles you hadn’t considered in the conference room. It’s a little bit like when we think of a great comeback after having a friendly argument with a friend.
If we think of daily walks as being a decision-making infrastructure, and the realisations we get from it as being “returns”, it’s the closest thing to passive income we can do. By giving yourself a break and going for a morning walk, we are re-energising while simultaneously making discoveries. It’s important not to feel like you’re on the clock here, of course, because that puts pressure on us and undoes all the mechanics that makes this work. It’s not about commodifying our walks in nature, but understanding that it can, in fact, bring us business value when we least expect it.
This is where walking holidays enter the picture, because they offer a concentrated version of what daily walks provide incrementally. A week-long trek through the Scottish Highlands or along the Camino is a forced separation from the infrastructure of reactive decision-making. No Slack messages, no calendar notifications. And when booking through an agency like Santiago Ways, they also free your mind up even more by giving you a route and booking accommodation for you.
The executives who take walking holidays all report the same thing, which is that they get clarity. By stepping away from your problems, you gain perspective, and by giving yourself a week of rhythmic walking, your mind wanders to some extraordinary places.
The practical application is absurdly simple. Tomorrow morning, identify your most consequential pending decision. Don’t bring your phone. Don’t bring a colleague to workshop it with. Just walk for twenty minutes with the decision as your only companion. Let your mind wander and don’t try to force it – if nothing comes of the walk, that’s okay. You’re not on the clock.
The leaders who do this consistently are exploiting a basic arbitrage. A passive return on your walking is a way to achieve both rejuvenation and a mental break, all while fostering an entrepreneurial spirit that can lead to breakthroughs.
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