Digital marketing strengthens your existing customer base and generates high conversion leads organically. However, digital marketing also has a steep learning curve that can grow exponentially as your business competes with bigger brands for a share of the sales pie. You need to adopt the right marketing mindset and stay updated to harness the full potential of online sales. Here are five ways your brand can leverage digital marketing to boost sales.
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Digitize SEO to Sales
There is a digital divide between companies, and the future belongs to brands that have made the leap toward digitization. There are many layers of digitization that start with creating a brand website. A website acts as a central platform for your brand’s online presence. Make sure to create a mobile-friendly brand. While there is no central theme for digitization, you should aim to create a seamless digital experience from product discovery to after-sales services. If you have multiple sales channels, integrate them into your website. You can invest in comprehensive CRM software that takes care of your customer’s digital needs.
You can also make efforts to digitize in-house lead generation to boost sales. Automating lead generation can boost sales by providing leads to customers who have shown interest in your product/service category. You can also purchase industry-specific leads from data vendors but ensure they are validated for information accuracy and sorted according to your sales funnel. A digital transformation can be a hefty investment for a new brand, but it pays off in the long run by generating organic leads consistently. Before digitizing your brand, it would be wise to consult an SEO agency to set your brand goals, build a custom strategy, and hire the right people/services.
Social Media Marketing
More than half of the world’s population is on social media. If you are preparing your brand for the long term, you cannot ignore social media marketing. There are multiple platforms for reaching out to various communities and free users. Each platform offers unique opportunities for your brand. Facebook has the lion’s share of the pie and helps you target specific demographics across the globe. Instagram connects your brand with domain influencers, while Snapchat and TikTok are apt for connecting with a younger crowd. You can use Twitter for official brand communications and personalize your customer’s brand experience through WhatsApp. Reddit can be a great place to go viral if you can create high-value content. Linkedin marketing remains indispensable for B2B sales.
One easy way to work with different social media handles is to divide your brand goals while selecting a platform for your products/services. Small brands can create a social media manager post within their company to look after their online brand. Bigger brands might need an entire team to look after their social media marketing strategies.
Outsource to Outshine
Digital marketing can get complex as you scale up. You can outsource the whole or some of your digital marketing efforts based on your priorities and budget. It is ideal to consult an expert SEO agency if you are new to digital marketing. It will help you understand the basics. You can then develop your own team with specialized products and services like analytical tools, content marketing, link building, lead management, and ad campaigns. If you are confused over which portions of digital marketing to outsource, simply break down your SEO workflow into smaller segments and look for companies that can add value to each process.
For example, you can break down your SEO into technical SEO and content SEO. Content management can be further broken down into keyword analytics, content creation, guest posting, internal linking, geo-tagging, etc., while technical SEO can include XML sitemaps, page optimizations, copyrights, etc. Once you have a clear breakdown of your digital marketing strategy, you can outsource some work to professionals for better results. Make sure to analyze different campaign metrics on your own while working with a digital marketing partner or Sales Development Representative.
Smart Analytics
A classic way to achieve high business growth is constantly upgrading your marketing strategy based on smart feedback. There are five major verticals of digital marketing analytics; keyword, website, campaign, domain, and competitor. You can discover high ROI digital marketing strategies that work for your domain and boot out strategies that do not yield results. Google Analytics is a great way to start learning about your website traffic. Some popular metrics to analyze your website are unique page visitors, bounce rate, conversion rate, and effectiveness of traffic sources.
Advanced analytics tools can provide actionable insight into online consumer behavior by tracking the digital journey of online visitors. You can integrate different campaigns like Google Ads, Pay Per Click, Facebook ads, Instagram Ads, etc., within a single analytics network. Analytics also helps develop smart campaigns where you can automate the ads based on certain triggers. You can develop your in-house analytics or seek help from an SEO consultant specializing in analytics. Investing in smart analytics will make your brand future-proof against trend changes and easier to adapt to new digital marketing strategies.
Study Emerging Trends
Digital marketing is constantly evolving, and you must stay updated to stay on top of the game. Some new trends in digital marketing are Metaverse, shift towards video content, automated ads, social media integration, big data analytics, sales digitization, VR content, NFT content, AI marketing, etc. New social media platforms can rapidly take over existing platforms, so you must align your strategies accordingly. SEO is evolving rapidly, with mainstream search engines like Google, Bing, and Yahoo changing their algorithms every few years. If you do not have a digital marketing partner, the best way to understand emerging themes is to study your online competitors and actively analyze your marketing strategies. You can also read more on digital marketing trends from various analytical reports, marketing case studies, and SEO blogs. You can reap the early-adopter advantage and boost sales for your brand.
